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Concierge Hormone & Wellness Medicine · Orlando

Normal isn't the goal.
Optimal is.

“Normal” lab ranges describe the average American — not the healthiest one. For over fifteen years, Harding Medical Institute has calibrated hormones, plans, and precision supplements to where energy, strength, and clarity actually live. No waiting rooms. No seven-minute visits. Just medicine that knows your name.

5.0 on Google · Trusted by Orlando families for more than fifteen years

15+ Years serving
Orlando
$350/mo All-inclusive
membership
24/7 Concierge access
to your care team
A Harding Medical Institute provider reviewing care with a patient
24/7 concierge access A provider is on call any hour, any day
Private consultation · Metrowest, Orlando
Family-owned & operated 24/7 concierge access Same-week appointments HSA & FSA eligible
Affiliations & memberships across our founders and team
The HMI Standard

Average is not a health plan.

Most labs only flag you when you fall outside ranges built from the broad testing population — including the chronically unwell. Ours is a different bar. We read every panel against the HMI Standard: optimal ranges, where energy, strength, sleep, and clarity live. Then we build your hormones, your plan, and your precision supplements to reach them — and hold them there.

Deeper Panels far beyond a standard physical
Optimal Calibrated to thriving, not average
Yours A plan and protocol built to your biology
A provider reviewing a personalized health plan with a patient

“Medicine that knows your name.”

The HMI standard, since day one
The concierge difference

Healthcare the way
it should feel.

Unhurried visits
Appointments measured in conversations, not minutes. Your provider knows your history, your labs, and your goals.
24/7 direct access
Reach your care team directly — not a call center. A provider is on call around the clock, and appointments happen the same week.
Data-driven plans
Comprehensive lab panels reviewed line by line, with a plan that evolves as your body responds.
One team, whole picture
Hormones, metabolism, weight, aesthetics, and prevention coordinated under one roof.
See How Membership Works $350/month all-inclusive · HSA & FSA eligible · No obligation
How it works

From first call to lifelong care.

1

Book a consultation

A private conversation about your health history, symptoms, and goals — by phone, video, or in person. No obligation.

2

Get your baseline

Comprehensive labs — hormones, thyroid, metabolic markers, and screening panels — map exactly where your health stands.

3

Live your plan

A personalized plan with follow-up labs and check-ins at regular intervals. It evolves as your body responds.

Patient stories

5.0 · Google Reviews

The expertise of Rowena is amazing — combining her professionalism and knowing you personally makes me feel confident that I’m in good hands.
Geraldine N. · Google review

Incredible practice. Amazing staff. Harding Medical Institute truly goes above and beyond for their patients. The concierge experience is unmatched — attentive, personalized, and always thorough. We always feel supported and in great hands.

Ella G. · Google review

The level of personal care is excellent. The staff was very attentive, responsive, and genuinely invested in my wellness.

Kim · Google review

Rowena took the time to explain my treatment options and created a personalized plan for my goals. The staff was professional, knowledgeable, and made me feel comfortable throughout the entire process.

Jacqueline P. · Google review

Verified 5-star Google reviews. Individual results vary.

Common questions

Frequently asked questions.

What is concierge medicine, and how is it different?

Instead of billing insurance per visit, you pay one flat monthly membership — $350/month, all-inclusive. That structure is what buys you unhurried visits, 24/7 access to your care team with a provider on call, same-week appointments, and lab panels that go far deeper than a standard physical.

Do you accept insurance?

Membership and services are direct-pay, which is what allows unhurried visits and direct access. We can provide a superbill for you to submit to your insurance for possible out-of-network reimbursement, and labs and prescriptions can often still run through your insurance. Membership is HSA/FSA eligible — we provide documentation. One important note: we have opted out of Medicare, so by law neither we nor you can submit claims to Medicare for our services.

What is the HMI Standard?

Standard lab ranges describe the average of everyone tested, not the healthiest among them. The HMI Standard means we read your labs against optimal ranges — where energy, sleep, strength, and clarity actually live — and build your hormone plan and precision supplement protocol to meet that bar, not just to reach "normal."

What happens at the first consultation?

We review your history, your symptoms, and your goals, then order the right labs. Your follow-up visit walks through every result, line by line, and ends with a personalized plan you fully understand.

Do I have to live in Orlando?

Our office is in Metrowest, Orlando, and in-person visits are the heart of the practice — patients travel to us from across the country and around the world. We establish care in person, and many members then combine periodic office visits with telemedicine check-ins where clinically appropriate.

More questions? Read the full FAQ or call (407) 210-2101.

Begin

Your best decade starts
with one conversation.

Book a private, no-obligation consultation. We'll review your history, order the right labs, and map out exactly what optimized looks like for you.

Palette